Our world relies on technology. Every business must stay up to date with contemporary advancements and take advantage of the efficiency and ease that tech can provide. But the way we serve clients and patients hasn't and will never change. Now, more than ever, is the time to know your patients as individuals and take care of them accordingly.
Any medical business or practice is ultimately taking care of people. Every day in the maxillofacial and oral surgery practice, we are attempting to serve patients and clients who need care and understanding. Don’t underestimate the power of building relationships with everyone you come into contact with. Technology is a great way to build those relationships, and connect and communicate with your patients.
So, here are a few ways to modernize your oral surgery practice to better serve your patients and :
Update YOUR website with blog and email marketing
According to SWEOR, an agency dedicated to clear messaging, says “57% of internet users say they won’t recommend a business with a poorly designed website on mobile.” It’s time to start revamping your website to be user-friendly on both desktop and mobile.
In accordance with a website, a blog needs to be added and updated at least weekly. Content associated with the site will help you get found on the web, and optimize search engine results for your business.
Collect email addresses from patients and add them to an email list. Send something out once a month informing patients about oral surgery trends or proper healthcare. This kind of content is key to letting your patients and clients get to know who you are as a surgery.
Once a strong website is built, get found on the web and other directories. When potential patients search for your practice, they should be able to find you easily.
Optimize Google Maps for best results when clients are searching for you. If you have a physical location, claim and update all important information including address, phone number, and services. Also, make sure you have set up a Google My Business, which will also direct clients to your phone number, website and location.
There are a slew of other directories to be added to as well. Yelp, Yahoo!, Foursquare, and Facebook to name a few, but Google is the most commonly used search engine, so prioritise your presence on Google.
You can employ freelancers and contractors who are trained in SEO (search engine optimization) to really maximise your 'find-ability' on search engines, but the basics of SEO aren't hard to research and implement. Most blogging or website building software will offer suggestions on how to improve your surgery's indexing and presence on search engines.
To further boost your oral surgery practice, consider paid advertising. The most effective places to consider are Google Ads, Facebook Ads, and LinkedIn advertising. These are the big ones, but there are others to research as well. Paid ads can also be tailored to reach certain demographics, so you know your money will be well invested and will get results.
Streamline office procedures
Your patients want and need the easiest way possible to fill out paperwork (electronic health records), know when their appointment is, and pay their invoice.
Find a software management tool that ensures productivity and efficiency with remembered user preferences, shortcuts, automatic anesthesia details, real-time vital signs, and easy printing of prescriptions.
MaxilloSoft is a business management software and does all this and more. Book a demo today to get started.